Many people do not realize the synchronous signs in Ho Chi Minh City, because the purpose of synchronization that the city is doing helps the aesthetics and order more, and the content shown on the board depends on the store.
A leader who used to live in District 1 said that a few years ago, Ho Chi Minh City had raised the issue of synchronous signboards on two streets of Le Loi and Nguyen Hue (District 1).
“Most of these two roads are commercial premises, so they all have signs and billboards. There are stores that choose black - yellow letters, others choose saffron - black letters, some choose red - white letters, purple - yellow letters ... This is an important factor for businesses, brand for consumers to identify, so the State does not interfere "- this person affirmed.
The uniformity of district signs is based on a clear legal basis on the way of placing signs, billboards, applying the maximum amount allowed by regulations. It is a 2m high signboard, the same height for the signboard from the ground, to avoid the status of the headboard, the short one is too big, the one is too small. Content on the signboard is only the brand name, the brand identity logo, limited other illustrations. The full name of the store, the unit and the address are agreed to be placed in front of the front column, with a small sign.
It is important that this uniform opinion is highly consensus of the people. They are guaranteed the right to display their own logo, color and presentation. Overall the street looks more spacious, more beautiful, no more ridiculous, juggled, and intertwined. That is why people agree.
One of the synchronous ways that Ho Chi Minh City used to want to do is synchronize the signboard to the signboard, not ambiguous with the billboard.
More than a year ago, Ho Chi Minh City issued Directive 25/2014. In which, the request "to handle and rectify acts of violation of advertising activities in writing and placing signboards, focusing mainly on signboards of organizations and business establishments often accompanied by content. advertising business logo and product branding.
This directive is aimed at signs that "insert" ads. For example, grocery store signs have a milk company logo on one side, a repair shop sign with a lubricant company logo on one side, or a restaurant sign with a beverage logo on one side. , ...
The problem with these "insert" signs is that when businesses ask for permission to advertise their logos, brands, they only ask for permission for the logo, brand, just a small billboard. However, when done in reality, businesses combine or combine the advertising content (approved, licensed) and the content of the signboard together, into a large board and signboard (name, address). ), advertising (logo, brand). The board will be especially big for the case of vertical join, the top is the billboard part and the bottom is the signboard part.
However, a director of an advertising agency, argued that such handling and prohibition is wrong. Regulations clearly state that the signboard only writes the name and address, the enterprise is entitled to attach the signboard without asking for permission. When wanting to put the image of a brand's logo, shops and businesses are allowed to advertise this part of the logo. Having been approved (licensed) to advertise this logo, what is the reason for the management agency to sanction the business? How many signs are there for the whole City! There are still signs with advertising logo attached.
Cre: http://kinhdoanh.vnexpress.net/
