At the model street in Hanoi, the advertising signs have to hang equally high, with the same design and only two options, blue or red for businesses. This model plan immediately caused a stir of public opinion and received many different opinions from large and small businesses in Vietnam.
On May 7, Le Trong Tan street widened with a length of 1,511 meters, a road surface width of 15 meters, 3 times higher than the old road, which was officially opened and put into operation.
Le Trong Tan widened street is a model civilized street for the first time built in Hanoi and received a lot of positive comments from the people when the sidewalk is wide, the roadway is clear and no longer congested. Traffic happened.
In addition, a remarkable highlight is that all boards and signs of households and businesses along the street are installed according to regulations set by the government, with the same height of 1.1m; the maximum width is equal to the building's width, the lower edge position is 3-3.2m; color 2 primary colors are blue or red background and white text.
However, this synchronized planning is currently causing a lot of controversy. In addition to the supportive opinion that the synchronization of the signboard is reasonable, many oppose and think that the standards set by Thanh Xuan District People's Committee violate the right to freedom of business and ownership of the enterprise over the label. brand.
There are many opinions that, if according to the "standard" signboard of the People's Committee of Thanh Xuan District, the business of some big Vietnamese brands such as FPT Shop, The Gioi Di Dong, Nguyen Kim ... or brands The country where offices and branches are located on Le Trong Tan will be at a disadvantage.
Talking with Young Tri Thuc, Mr. Ngo Quoc Bao, Director of FPT Shop Business Development Center, said that at present, on this Le Trong Tan street, the company does not have any stores, so the synchronization of signs is not affect business.
According to Mr. Bao, developed countries also plan to follow advertising signs according to the framework. However, from a personal perspective, Mr. Bao said that the government should only regulate the size and material of the signs to avoid different large and small signs causing unequal competition, not color.
"Not to mention that each business (foreign and domestic) also has its own brand identity. So if it is synchronized now, do not know what to do, should consider this color synchronization issue.
My personal opinion is that businesses should decide the color scheme for themselves ", said Mr. Bao.
When asked if he could choose, FPT Shop would consider opening a store on Le Trong Tan Street, Bao said:
"Choosing a store location depends on many factors whether there are good passersby, whether or not many potential customers are, signboards are also one of the factors. That is, where to place the store is due to research results. market rescue ".
The representative of Mobile World Company answered Tri Thuc Tre that the company does not currently have a store or branch at Le Trong Tan street. In addition, the company has not received any regulations to place signs at Le Trong Tan Street, so it refuses to comment.
However, representatives of The Gioi Di Dong still agreed with Mr. Ngo Quoc Bao's point of view and said that opening a store somewhere depends on many factors.
When asked if the company has considered opening a store on this street, the representative replied that "can not say in advance".
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